Forbes, Vodafone, Uniqa
Three Faces of the Future: How Our Interactive Avatars Transform the Experience
From hosting conferences and creating immersive festival encounters to enabling influencer interaction.
Interactive avatars are no longer a futuristic concept or a creative fantasy. They’re a real, working tool that helps brands tackle concrete communication goals and production challenges. Our mix of technology expertise, creativity, and experience allows them to live anywhere – inside a mobile app, on a website, or as a 3D hologram inside a Holobox.
Instead of theory, here are three real projects where our avatars took on three completely different roles.
1. Forbes: The Avatar as Moderator
Challenge
For the Forbes Next Big Thing conference, the goal was not just to talk about the future – but to show it. The opportunity came naturally: the Forbes editor-in-chief, Zlatko Krstanov, was abroad during the event. Instead of canceling his appearance, we decided to bring him to the stage as an interactive 3D avatar. All that, in just two weeks (!).
Solution
We created a full digital twin of the Forbes editor-in-chief – including a realistic 3D hologram, AI voice clone, and an interactive personality. The avatar appeared live on stage as a hologram, opened the entire conference, co-hosted it, and asked questions submitted by the audience in real time.
At the event, we handled direction in a hybrid mode – combining autonomous AI interaction with live digital puppeteering – to ensure the experience felt natural and dynamic.
2. Vodafone at KVIFF: The Avatar as a Cultural Experience
Challenge
As a partner of the Karlovy Vary International Film Festival, Vodafone wanted to showcase itself not only as a technology leader but also as a brand that understands culture. The task: create a unique, engaging festival experience that naturally connected the worlds of technology and film.
Solution
We built a one-of-a-kind festival avatar for Vodafone’s zone. Understanding festival dynamics, we designed an avatar that could entertain people 24/7 throughout the event. To truly grab attention, we presented it in an eye-catching Holobox installation.
Visitors could control the avatar themselves via a large touchscreen, engaging in playful interactions – from yoga sessions to dance lessons or film recommendations. As a bonus, we introduced live influencer holograms: streaming influencers directly from our studio as real-time 3D avatars into the Holobox on the colonnade, where they interacted live with festivalgoers.
3. Uniqa: The Avatar as an Accessible Ambassador
Challenge
At the Canoe Slalom World Cup in Prague-Troja, Uniqa wanted to offer visitors a truly unique moment. The goal was to take their brand ambassador – Olympic champion Jan Prskavec – beyond traditional meet-and-greet interaction, and turn it into a personal, shareable, and memorable experience that would also entertain the surrounding audience.
Solution
We designed several user experience scenarios and filmed dedicated video material with Jan Prskavec.
We then post-produced the footage so that people could step into the scene and meet him face-to-face (avatar to avatar)in real time inside the Holobox.
To make the experience even more striking, we built a visually dominant installation – a giant black cube in the middle of the event zone, complete with a red carpet leading up to it. Visitors enjoyed a personal, one-on-one moment while onlookers watched a captivating “show” unfold.
Why Are We Telling You This?
Because these projects show how we help brands solve real communication and business challenges.
It’s not technology for technology’s sake – it’s about impact.
Whether your goal is to create an unforgettable event experience, a digital brand ambassador, or an efficient virtual colleague for internal use – the principle is the same: design a solution that works and delivers results.
We’ve got the passion, the team, and the know-how to bring your idea to life.
Media coverage
Creative Lead
Jakub Smoljak
AI Production
Vít Fekiač
Project management
Martina Thielová
Project management
Zuzana Hofman
HW & SW development
Roman Smolka
PR manager
Jakub Fajnor
Event manager
Jan Basík
