Tata Bojs
First interactive online concert Tata Bojs OnLive
The traditional spring benefit concert of the band Tata Bojs was cancelled due to the coronavirus crisis. Therefore we came with a unique concept called OnLive which offered a live broadcast together with interactive elements and delivered the audience the illusion of a real show.
The challenge
Deliver the ultimate experience of a real concert through an online broadcast where fans can enjoy clapping, whistling, are able to shout the name of their favourite song and with luck the band would play it. The aim was to give the band the opportunity to interact with their fans and share the energy so typical for live concerts.
The solution
Within only three weeks we managed to propose a solution that cleverly combined immersive technologies with gaming principles. We focused on high quality video and sound and on that account we used above-standard high resolution
Some title here please?
We also used an often ignored function of switching cameras and streamed 4 different views - the main view which we called the director’s cut and another three chosen static views within the theatre which the audience could select as they desired. For the broadcast we also created an internal solution in Google’s cloud database.
9 456 fans with average view time of 21 minutes
Forum Karlín
more than capacity of Divadlo Celetná
person connected at the sime time
150 000 CZK was forwarded to the endowment fund Šestý smysl
Result?
This number utterly overcame the modest capacity of Divadlo v Celetné where the live concert was originally planned to take place. Moreover: people had the opportunity to buy online tickets during the broadcast and the total amount of 150 000 CZK was forwarded to the endowment fund Šestý smysl.
Creative Concept
Petr Hanousek
Creative Concept
Robin Pultera
Creative Concept
Jan Patawa
Project Manager
Julie Šislerová
Project Manager
Kryštof Novák
Development
Ladislav Janeček
Development
Jakub Šanda
Art Director
Filip Černý
Photo & Video
Jan Čermák
PR & Marketing
Tereza Škarková
Copywriters
Kateřina Hanáčková
