Favi
How We Gave Favi a Voice That Shouts with Joy
From strategic Brand Voice definition to emotionally charged AI dubbing – a complete audio identity for the European market.
As Europe’s leading furniture search engine, Favi operates across multiple markets. Their goal was not only to define a unique, charismatic brand voice for long-term use, but also to efficiently localize their new video campaign. The challenge lay in combining two distinct voices – a narrator and an extremely emotional, excited character.
Challenges
1. Strategy (Brand Voice): Find and create a unique, charismatic “Favi Voice” that represents the brand long-term across all markets and media formats.
2. Execution (Campaign Voice): For the new video campaign, we needed to create a second voice – that of an excited female customer who literally screams with joy. This voice had to be extremely emotional and dynamic.
3. Technology: Integrate both voices into a single spot, localize them into 5 languages (CZ, SK, PL, HU, UK), and ensure perfect AI dubbing – including precise lip-syncing for a fast-moving, expressive character.
Solution
We created a complete, scalable audio ecosystem for Favi.
Phase 1: Finding and Fine-Tuning the Brand Voice
No endless casting or negotiations for a “global voice.”
Immediately after kickoff, we generated the first set of unique AI voices based on user data and client preferences. The client could listen to how each one performed across a full range of emotions – envisioning how the voice could adapt to future brand needs.
Phase 2: Creating the “Emotional” Character Voice
For the excited female character in the spot, we built a second, highly expressive AI voice model. The goal was to capture raw energy, dynamic tone, and above all, the joyful scream that defined the creative concept.
Phase 3: Making It Believable for Every Market
We localized both voices with precision, ensuring they sounded perfectly natural in each language. The result: Polish, Hungarian, Slovak, and British audiences all heard voices that felt theirs – fluent, expressive, and human-sounding, without any trace of synthetic tone.
Phase 4: Complete AI Production and Dubbing
We merged both worlds – creative direction and AI technology.
1. Audio production: Finalized voice tracks for five markets, combining the “Favi narrator” with the “excited female character.”
2. AI Dubbing & Lip-sync: We re-generated the actress’s lip movements frame by frame to perfectly match each localized voice – even in fast-motion or upside-down scenes.
3. Flexibility: For all markets, we produced three campaign variants (featuring different products), all from one original video source – using both AI voices.
Result
Favi now has a brand voice that delivers full creative and financial freedom:
zero licensing costs, no studio time, and unlimited scalability. With sensitive creative direction, the voice achieves maximum authenticity and emotional impact.
The result is a consistent, recognizable audio identity across languages, formats, and regions. We not only created Favi’s unique voice – we brought it to life as part of their major global campaign.
Creative Lead
Jakub Smoljak
AI Production
Vít Fekiač
Project management
Zuzana Hofman
