The solution

A confident and user-friendly website that connects the history of the noble family with its modern activities. Thanks to a series of Discovery Labs and a detailed analysis of internal processes, a comprehensive presentation tailored to various target groups—from tourists to business partners—was created. The website has significantly streamlined internal management and business communication.

The new website of the noble family must reflect that it is not only a powerful player in Czech history, but also a modern brand that maintains the legacy of its family and continues to contribute to the story of the Czech Republic.

Even before we started working on the website, we went through several Discovery Labs with House of Lobkowicz, where we identified what is actually in the brand's DNA, what their values, business goals, and target groups are. At the same time, we had personal meetings with all the teams that work with various systems, from CRM to Excel spreadsheets. We found out what they do specifically and which tasks could be automated and streamlined through new processes or systems.

This resulted in the need to create a comprehensive website focused on a wide range of target groups. This could not have been achieved without a complete review of the UX needs of various audiences, from tourists and art lovers to business partners, with an emphasis on getting them to their desired goal as quickly as possible (purchasing tickets, booking wedding venues, and other services).

The fact that this goal was achieved is evidenced by the reactions of the users themselves, i.e., representatives of the House of Lobkowicz sales team. After several months of use, they concluded that they had succeeded in eliminating "unqualified inquiries" (by 30% year-on-year), i.e., requests from business partners that were completely unrealistic. They see the main reason for this as being better communication in terms of content and the ease with which users can access the information they need.

The identification of target groups was followed by the necessary automation of internal processes to make the management of all content and business communication as easy as possible.

The website and related systems thus serve as a hub that connects everything important. No more complicated clicking. The website simplifies user comfort for both internal and external users—CRM, ticket sales, event management. All of this deserves efficient and simple operation.

No website can do without conscientious attention to design. Although Brainz Studios' motto is a disruptive approach and "out of the box" thinking, we realize that design cannot be an end in itself and must respect both tradition and the modern direction of the brand. It was therefore important to respect the clear visual identity designed by the Najbrt studio when designing the website and to emphasize and develop this established identity where necessary.

The result is a confident, well-organized website that facilitates work while respecting the visuals and language of the Lobkowicz family. It shares the past and shapes the future, as the motto of the family and its organization, House of Lobkowicz, states.

The Solution

Design and implementation of a comprehensive PR strategy based on in-depth knowledge of the brand, combining long-term media communication with the personal involvement of family members. The solution includes not only crisis communication and regular contact with journalists, but also systematic work on key topics. As a result, activities regularly appear in prestigious domestic and foreign media and receive well-deserved attention.

It was easy and natural to capitalize on the knowledge we had gained about the House of Lobkowicz through our work on their website. We therefore designed a comprehensive PR strategy and model PR plan with key milestones and identified key speakers and potential crisis topics. However, PR is most effective when the brand's media image is built over the long term and on a personal level. One of the conditions was to dedicate one person to the role of spokesperson for the entire organization. This was not a serious obstacle, so from the beginning of 2024, we began to take care of media and crisis communication for the House of Lobkowicz family and organization in close cooperation with the internal marketing team.

Antonín Dvořák's birthplace

The main communication theme running through the long-term activities of House of Lobkowicz is the newly renovated modern cultural center and museum in Antonín Dvořák's birthplace. Its opening meant organizing a press conference with everything that such an event entails, from securing the venue and technical support to actively communicating with journalists and preparing materials for speakers and press materials for media representatives.

However, the work did not end with the opening of the house; on the contrary, it had only just begun. No museum can survive in the long term without continuous visits from the general public. That is why it is necessary to regularly bring the topic to the attention of journalists. The museum itself offers countless opportunities for this, including special educational programs. The target groups range from classic tourists—families with children or seniors—to music and history lovers, to children themselves and their teachers from elementary and secondary schools.

Presenting the Lobkowicz family as a modern and progressive institution

However, the House of Lobkowicz is not only about cultural activities. A large part of its agenda consists of supporting the organization of events and rentals to other entities that need suitable venues for their events. All this is combined with projects that make advanced use of modern technology. The most progressive and media-interesting topic is NFT and blockchain. The youngest generation of Lobkowicz, led by William R. Lobkowicz, has created a modern patronage project called Proof of Patronage, which allows donors from around the world to purchase NFT works from the Lobkowicz collections and thus finance their restoration.

The involvement of individual members of the Lobkowicz family in media communication is also crucial in terms of ensuring that their activities are effective, as they need to be known about. Part of the work for House of Lobkowicz therefore involves actively seeking opportunities for interviews with individual members of the family, and in just over a year, individual family members and other personalities from across the organization have appeared several times in Forbes, with interviews in Vogue, Marianne, the daily newspaper Právo, on Novinky.cz, and on Český rozhlas. They have also appeared prominently in the main news, cultural, and travel programs of ČT, CNN Prima News, as well as in Wired magazine and Expats.cz, a portal for foreigners living in the Czech Republic. And there have been many more media opportunities and topics communicated overall.